How Woods Unlocked Customer Insights at Scale with Magic Feedback
Woods Office, a business line in the leading real estate investor Nrep, is on a mission to create office spaces where people are excited to go on Monday mornings. To better understand their potential customers at scale, the Nordic real [...]
Mark Petersen Reveals How Woods Unlocked Customer Insights at Scale with Magic Feedback
We sat down with Mark Petersen, the Digital Product Manager for Woods Office, part of the Nordic real estate leader Nrep. Nrep is an investor, innovator and all around untraditional company in many ways. Their mission is to drive [...]
A product journey to customer obsession
For this thought leadership article I sat down with Francesca Cortesi, an inspiring product leader and one of the true advocates for equality in the product space. Francesca, defines herself as a product lover, she has been the Chief [...]
In the shoes of an outbound product manager
For this thought leadership article I met Susan Wu, an outbound product manager for Google Cloud. Susan is a seasoned product leader with a wealth of experience and one of the pioneers in the outbound product management field. She [...]
The role of product operations and best practices
In this thought leadership article, I'm speaking with product operation manager, Matias Bruhn Klenz, about what it's like working on product operations. Matias has spent years as a senior product manager and later transitioned into the role of product [...]
How to transition to a public product roadmap
In this thought leadership article, I'm speaking with Director of Product Management, Rikke Knutzen, about the transition from a private to a public roadmap, and how to work with outcomes rather than feature deadlines. This article only scratches the [...]
How to work closely with sales on customer meetings
In this thought leadership article, I’m speaking with senior product manager, Josefine Johansson. She has spent more than 10 years in product development across multiple industries. Customer obsession and customer focus is what all PMs aspire to. Josefine is [...]
How to build a successful business
Today I sat down with Christian, a successful danish entrepreneur. Christian started his own consultancy with his partner Anders 12 years ago, and has since built a business, which was sold to Airbnb, several other ventures and now Landfolk, [...]
Why culture is important for business success
For this thought leadership article I spoke with Robin Daniels. Robin has held leadership roles in some of Silicon Valley’s most iconic companies such as Salesforce, WeWork, Box, and LinkedIn. He breaks down for us the secret behind these [...]
The future of the PM Role in a remote first world
For this thought leadership article, I met with Dimos Papadopoulos, a Senior Product Manager and a published author, who is writing his second book. The focus of his second book is one, dear to my heart, remote working and [...]
Biggest misconceptions about the PM role
I sat down with Dimos Papadopoulos, a senior, experienced product manager, who has worked in some of the world’s leading fashion and FMCG companies. He shares his perspective on the most common misconceptions about the Product Management role and [...]
The role of empathy in product management
In this thought leadership article, I'm speaking with senior product manager, Karen González Fernández, about the role of empathy in product management. Karen has spent years managing products for everything from startups to scale-ups. In this article, she is [...]
Learnings from interviewing 100 product managers
In this thought leadership article, I'm speaking with Lead Product Manager, Conor Murphy, about what he learned from interviewing more than 100 product leaders as part of his startup discovery process. In this article he shares the biggest misconceptions [...]
The complex career path of the Product Manager
In this thought leadership article I sat down with Dimos Papadopoulos, a senior Product Manager in the entertainment industry, to discuss the role of the Product Manager. A career path that is never a straightforward one. At the same [...]
How to build better products by creating a strong story
In this thought leadership article, I'm speaking with senior product manager, Vanessa Desi Damblemont, about how product managers can build better products by crafting a strong product story. Vanessa has spent years managing products for everything from SMBs to [...]
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